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Press release: 

VACALIANS AND VACANCESELECT - SELECTCAMP ANNOUNCE A STRATEGIC ALLIANCE WHICH WILL ENABLE THE NEW GROUP TO BECOME ONE OF THE TWO LEADING EUROPEAN OPERATORS ON THE OUTDOOR ACCOMODATION MARKET

Montpellier-Sète / Amsterdam-Alkmaar / Genéve-Carouge, April 12th 2018

Vacalians acquires the dutch companies Vacanceselect & Selectcamp. This strategic alliance will strengthen their position as major player of the outdoor accommodation industry. With a portfolio of strong and complementary brands, more than 27,000 pitches for rental and residents, more than 1,400 destinations to supply and a large customer base made of 28 million online visitors, the newly created Franco-Dutch group is, from now on, part of the leaders on all outbound and inbound markets. The definitive acquisition of Vacanceselect - Selectcamp by Vacalians would have to go through the approval of the Dutch, German and Austrian antitrust authorities. This alliance will create substantial value as from 2019 season. Christophe ALAUX will become Chairman of the Management Board of the new group, Alessandro VAN DE LOO, currently in charge of Selectcamp, will join the Management Board of Vacalians. Loek VAN DE LOO, founder and CEO of Vacanceselect, will join the Supervisory Board.

The 5 key facts of this new alliance between Vacalians and VacanceSelect - Selectcamp

    • Expansion of Vacalians in Europe, to double its number of campsites destinations, consolidate its leadership as well as its brands potential;
    • Internationalization of the customer base with more than 28 million online visitors and 1.5 million customers per year on own sites and own accommodations;
    • Reinforcement of its position as a leading player on destination markets: Italy, Croatia, Spain & Portugal;
  • Expansion of brand portfolio:
    -    Integration of Selectcamp into the group renting platform of high-end & premium mobile homes, alongside Canvas Holidays and Adriatik Camp;
    -    Transformation of Vacanceselect into an OCA (Online Camping Agent), first distributor of campsites and outdoor accommodations in all countries in Europe supporting the group's brands, independent owners, partners and franchisees;
  • Acceleration of the Digital and CRM transformation to continue direct sales development to individuals and B2B key accounts.

The new Vacalians group in figures

The new Vacalians group will have a unique profile strengthening its position in Europe (pro forma data, 2017):

-        €218 million in business volume,
-        28 million visitors,
-        1.5 million customers per year,
-        27,000 owned pitches, strengthening the operator business of Vacalians
-        1,400 campings in its portfolio,
-        Creation of a new and original « Glamping » offer, with more than 1,500 Lifestyle & Atypical accommodation targeting especially millennials.  

Loek VAN DE LOO, Founder & CEO of Vacanceselect - Selectcamp
Commenting on the motivation behind this operation:

« Since the last 35 years, I have been looking after the campsite business and taking a part in shaping it all over Europe. Time has come for Vacanceselect to shift its business model and the alliance with one of the leading European groups is a real opportunity.

The alliance with Vacalians will help Vacanceselect-Selectcamp to develop its connectivity and ecommerce tools to serve twice as much campsites and accelerate its growth strategy. Selectcamp brand will also be able to grow in Southern Europe and upgrade its accommodation fleet. The contact with Vacalians management has been natural and decisive: we share the same vision of our business, our entrepreneurial values are close and our companies complement each other very well. The new group potential is immense and I am more than happy of this union and very confident in the long-term success of the new Vacalians group».

Christophe ALAUX, CEO of Vacalians Board of Management
Giving more details on the deal rational:

« This operation is strengthening us. Our profile is even more balanced today between the 3 businesses of the future in our industry: camping operators on owned sites (Campings Tohapi), renting operators of premium Mobil-homes on partner sites (Canvas Holidays, Selectcamp and Adriatik Camp) and Distributors of camping holidays (Vacanceselect). Our client base is unique, one of the largest in the industry and one of the most diversified.

This alliance is a game changer. Managed by a Franco-Dutch management team, our positions are strengthened on all large outbound and inbound markets. The growth plan that we have built within this operation is ambitious but definitely achievable, it will start generating value as from next season, in 2019. From now on, the new Vacalians group benefits from an agile and strong engine to continue its development in France and its internationalization.  

Note for the press:

For more information please contact Daniel Scheijen, commercial director Vacanceselect, daniel.scheijen@vacanceselect.com, +316-4000.4002. 

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